About Susan Baroncini-Moe

Susan Baroncini-Moe, also known as "The Micro-Entrepreneur's Mentor," is the CEO of Business in Blue Jeans, an international small business consulting and mentoring company focused on helping micro-entrepreneurs to grow their home-based businesses using classic business principles, creativity, and wise use of new technology.

It all started with a lemonade stand. That’s what Susan says. When Susan was growing up in Indiana, she learned that summertime was hot and people needed refreshment. She opened up a little lemonade stand using her Fisher Price picnic table, a cardboard sign, and her mom’s secret recipe (which was pretty much just Kool-Aid mix, water and ice-- fancy stuff in the ‘70s!)

From there, she moved on to the world of hair care, carefully mixing shampoos and conditioners in her bathroom until she came up with what she deemed the perfect concoction: Susan’s Amazing Shampoo (unfortunately, she never shared the formula with Clairol). Then it was on to nannying, lawnmowing, and anything else she could think of to keep her neighborhood empire going.

In college, Susan sold cosmetics to the ladies in her dorm, enticing them with cookies and (big surprise) lemonade to let her do makeovers. During vacations, she made lampworked glass beads that she sold to artists around the country, to turn into jewelry.

As a grad student, there wasn’t much time for entrepreneurial ventures, but that didn’t stop Susan. The Internet was new and as one of the first people to truly understand the power of this new technology, she was developing and teaching the first web development training programs for students, staff and professors alike at the University of Iowa.

Although Susan earned her Master’s degree in social psychology, she was recruited by private magazine publishers to re-purpose printed material and content for the web. Susan was becoming a major player in the transitioning world of magazine publishing when she ran into a major crossroads- carpal tunnel syndrome.

Never one to be sidetracked by adversity, Susan evaluated her options and quickly shifted gears, returning to her social psychology background. Susan moved to Winter Park, Colorado and obtained her certification as a Practitioner in Neuro-Linguistic Programming, an offshoot of psychology that focuses in systems and strategies of success, and returned to Iowa where she hung out her shingle as a life coach in her first major entrepreneurial venture, InnerBuild Services.

As her coaching practice grew, Susan’s clientele took notice of her business acumen and began inundating her with questions about business. Susan saw that there was a real need for help for small, micro-sized business and the idea for Business in Blue Jeans was born.

Today, Susan helps countless small business owners to grow their businesses in unparalleled ways. Specializing in working with micro-entrepreneurs (a word she coined, to refer to businesses owned and operated by one or two people) to help them grow their businesses using sound business principles, creative ideas, and the wise use of new technology, Susan is a sought-after trainer, business consultant and public speaker.